Day in the life of Boon Seng
Singtel, Asia’s leading communications group, envisioned the future of smart cities and connected services that would meet all consumer needs in an easy-to-use all-in-one platform.
BRIEF
Create a promo video showing a day in the life of a semi-retired ride-hailing driver in Singapore, and show how Singtel services fulfil all his personal goals and cater to everything that matters to him.
RESPONSE
Within a tight timeline of a few weeks, we wrote a script, cast the lead actor and sorted out locations for a one-day shoot featuring our Boon Seng character. The team improvised on set and incorporated chickens and a dog into the storyline. Best of all, we managed to wrap up the shoot just before a thunderstorm struck.
Here is the final video:
OUTCOME
The video was used internally at Singtel to raise awareness and inspire the team to work on new connected services helping Singaporeans live well and focus on what matters most.
