Marsh Transactional Risk Video

Marsh is a global insurance broker and risk advisory firm. For its Transactional Risk practice, the company asked Click2View to create an external-facing video communicating 2025 market performance across five countries, to a specialist audience of clients and insurers.

We built the concept around the ritual of Chinese tea preparation, using it as a visual metaphor for judgement, care and low-friction collaboration.

Transactional risk is a specialist subject. The content is technical, nuanced and often data-heavy, which makes it easy for market updates to feel dense or routine.

The challenge was not just to produce a polished film. It was to find a way to communicate Marsh’s expertise that would hold attention, feel distinctive and still carry the authority a specialist audience expects.

We used Chinese tea as the organising structure for the film, giving the story a calmer rhythm and a more deliberate visual language than a conventional report-style treatment.

Interview-led commentary anchored the message, while macro tea visuals helped carry the audience through the film. Market data and regional observations were integrated into the piece in a way that felt measured and cohesive, rather than dropped in as an interruption.

The final film gave Marsh a more distinctive way to present transactional risk market intelligence externally.

Rather than feeling like a routine market update, the piece felt composed, watchable and considered. It made specialist expertise easier to engage with while preserving the nuance and credibility the subject required.