Prudential Office Move Video Series Case Study

Prudential Singapore is one of the country’s leading life and health insurers. As part of Click2View’s ongoing partnership with the brand, we were commissioned to create an office move video series that could help employees experience the transition as something more than a change of location.

Click2View was commissioned to create a mix of short-form social videos and a longer main film. Both would capture both the effort behind the move and the experience of everyone coming together under one roof.

The social videos were designed to roll out in stages from pre-move to post-move, while the main video would feature on-location interviews in a walk-and-talk style.

The challenge was to make an office move feel meaningful to the people experiencing it.

Rather than simply revealing a new space, the content needed to make the transition feel visible, human and shared across different stages of the move.

That meant creating employee engagement video content that could balance practical communication with emotional resonance.

Click2View developed a phased office move video series built around different moments of the transition.

We handled the project from concepting and scripting through to production and post-production, delivering five short-form social videos and one longer main video.

Together, the series gave Prudential a flexible set of internal communications video assets for before, during and after the move.

The social videos highlighted the smaller efforts behind the transition, while the main film captured employees’ impressions and emotions in the new office environment.

The result was a multi-part social and launch video series that helped Prudential tell the story of its office move in a more human and engaging way.

By combining staged social content with a longer employee-led film, the project created a flexible set of assets that could sustain interest across the transition and make the move feel shared across the organisation.

The final videos were well received by the client and described in the debrief as high-quality, creative, and impactful.